Pampers x Unicef 1 for 1

16th December 2016

As most of you know unicef is a charity that is close to my heart and one I have worked with before on their amazing International day of the girl campaign. They can’t stop doing good work and they have now teamed up with the guys at Pampers on a new campaign and I think it’s their best one yet.

So to not keep you in suspense anymore the campaign these guys have is an amazing initiative that is simply explained as 1 pack = 1 vaccine. To continue in the simplest way the vaccines covers one Maternal and Newborn Tetanus vaccination. Seems simple right? Buy a pack and a vaccination gets donated, and this is how you get involved:

  • The campaign runs until the end of December 2016
  • Only packs of nappies and wipes marked with the label below qualifypampersunicef_logo
  • Lastly if you cannot find a packet of wipes or nappies with the above label then don’t fret, just take a picture of your mini and share it using #pampersunicef on twitter or on

If you need anymore reason to get involved then let me give you a bit of history on the project. This is the 11th time that Pampers and unicef have united to run the 1 pack = 1 vaccine campaign. In total so far, they have managed to complete half of their goal and eliminated Maternal and Newborn Tetanus from 19 countries with 19 more to go. Even though the initiative has been an amazing success there is a huge amount of work still to be done with an estimated 67 million women and newborns still at risk. That in itself should be enough of a reason to get out and buy a pack or get that picture shared!

One of the reasons I love unicef is because of meaningful initiatives like this alongside brands like Pampers; a brand whose motto is caring for every baby’s happy healthy development. I am proud to share the campaign with you and truly hope you will not only join in but help spread the word through your own social channels.


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